Business Video Marketing Tips 13′-matlab 等高线�

More and more small businesses are discovering the power of online video marketing. And with good reason its become cheaper than ever to implement, not to mention easy to distribute thanks to YouTube and the like. If you’re having trouble convincing your marketing team, business partners, clients, boss or even yourself that online video marketing is worthwhile, then read on. Video adds the wow factor to your online marketing Not to belittle the written word, but videos add a punch to your marketing efforts that text just cant. Theyre eye-catching, theyre effective, and they stimulate viewers in ways that are impossible to do with text. Videos are an easy way to convey your marketing message in a memorable fashion. Video helps convey complex information more clearly When it comes to explaining complex ideas or information, video is oftentimes much more suited to the task than the written word. After all, wouldnt you rather watch someone demonstrate how to use a product than slog through a bunch of hard-to-decipher instructions? Yeah, we thought so. Video is more likely to go viral If you make an awesome, buzz worthy video, people are going to share it. Sharing leads to more exposure to your message and increased interest in your company and its products and services. Video is the best way to reach lots of potential customers and get your marketing message heard (and seen). Video is measurable. Analytics are so accessible, and they do a great job of telling how successful your videos are. No more guesswork. Measurement can help your boss, partners, and you to determine which videos and surrounding social media activities are leading to increased sales and moving your marketing in the right direction. Video is easily searchable. Video results have appeared in almost 70 percent of the top 100 search listing on Google in 2012. Consumers are looking for your products and services. How are they looking? Most likely, online search is one of the top ways. Social media can affect organic Google search results as well as be an entry point to your website, microsite, or promo page. YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Photos, graphics, LinkedIn, Twitter, Quora, and other networks are also searchable. Video lives forever, making it more cost-effective over time. Videos stay online and in Google results for a very long time and typically require an executive order to be removed. This can be both good and bad, depending on what kinds of videos you’ve made. You may consider an initial media purchase or video seeding to promote your video, but unlike TV ads that get taken down once the rent isn’t paid, video content stays online, working for you and reducing your overall per-unit spending over time. Video sets you apart from the crowd Despite the fact that video marketing is more affordable and easier to do than ever, most small businesses still arent taking advantage of it. Incorporating video into your marketing strategy can help you stand out from the crowd and enable you to gain the edge over your competitors. Video puts a face to your brand People prefer to do business with those they like and trust. Video helps prospects get to know you much more easily than ordinary words can, and once they get to know you, theyll hopefully learn to like and trust you, as well. These are just a few reasons why online video marketing can benefit your small business, so consider adding video to your digital marketing strategy in the New Year. Who knows your companys web video could become the next big Internet sensation About the Author: SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website Article Published On: – Business 相关的主题文章: